‘What we contribute matters’: Tomos Parry on building a legacy at Mountain
As he settles into his stride at Mountain,, Tomos Parry talks soulful cooking, his Basque Country affinity and giving his restaurants staying power.
Hi there! I'm Lauren.
I'm a copywriter, journalist and editor with over a decade of experience in magazines, newspapers and websites. I use powerful storytelling to bring case studies, brands and charities to life.
I'm experienced in content creation and strategy for a range of audiences – that's included everything from impactful newspaper long reads and successful charity campaigns to SEO-driven blogs and punchy brand newsletters.
Keep scrolling for a taste of my work, and feel free to ping me a message via the buttons above.
The long read
I delve into meaty topics and turn them into stories readers stick around for. That includes in-depth profiles of everyone from chefs to politicians, special focuses on complex, niche topics and powerful case study-led campaigns.
You've got mail
From attention-grabbing subject lines to copy that makes readers click, I craft compelling email marketing content for both clients and publications.
Campaigns that cut through
I create cohesive marketing plans that deliver campaign goals, spanning press releases, brochures, social posts and editorial that ties it all together.
Delivering brand messaging
I work closely with brands to make sure their key messages not only land, but resonate with readers.
It's a wrap! Crack your Christmas shopping at Jarrolds
Forget supermarket sweep – this is the department store dash! Can’t face hours trudging round the shops? Don’t panic – our curated selection of goodies from local gem Jarrolds will have everyone done and dusted.
The coastal larder: Mermaid Gin newsletter
We’re big fans of celebrating nature’s bounty, whether that’s a spot of foraging or using produce at its seasonal best.
Wylde Market: a farmers' market at our fingertips
Mussels from Devon, osso buco from Wiltshire and pasta from Belfast – we meet Wylde Market, an online home for UK’s leading independent producers which aims to revolutionise how we buy food.
‘Some callers cannot see another way’ - lifting the lid on life as a Samaritan
'Samaritans, can I help you?' It is pointless trying to predict what follows. For some callers, it is their cue to open up.
Searching high and low
More than two-thirds of everything we do online starts with a search. I research all-important keywords and optimise listicles, blogs and guides for SEO to make sure they're found first and answer readers' questions.
